Modified customer experience model: omnichannel approach and impact on financial results of organization activities

Growth of financial activity, stable functioning and sustainable development economic systems are largely ensured by the formation strong competitive business structures that timely adapt their strategic approaches to management in accordance with conditions environment. Maintaining positions market digitalization becomes difficult or impossible without creating new sources advantages. Digitalization economy requires a corresponding change model organization. One most contemporary issues improvement structure is system interaction client. Its transformation ensures an integrated approach service client based on omnichannel approach. This means including into processes organizing comprehensive digital analog communication channels provide multi-channel client, which form single history contacts experience company. From this position, number mastered, implemented technologies can serve as indicator company’s activity. There proposed author's transforming (through prism) organization context business, defines requirements for developed indicators assessing its effectiveness. An algorithm introducing activities trading enterprise developed.